I believe that in the spirit of giving back to the society, some multi-national companies around the globe like insurance companies, telecommunications, drinks, car manufactures etc try to give back, because i don’t understand why Airtel came with this idea of partnering with 7-up bottling company to give a minute airtime to anyone that buys a 7-up drink. The promo is titled Free 1 minutes airtime to every Seven-up
product you buy. According to their press release this is what they have to say
“ It is our way of appreciating our consumers for several years of patronage. They still have the opportunity
of buying 7-Up products at the actual market price with no extra charges. They get one minute airtime, which is 20 per cent of the value of the product purchased. It is about rewarding our consumers and putting them first ”.