According to Joseph Umunakwe, General Manager of Microsoft's Mobile Devices and Services, West Africa, , “Passion to Empire would help young entrepreneurs push their boundaries and test the strength of their ideas".
“Running a start-up is challenging in any environment, so Microsoft wants to empower entrepreneurs in Nigeria who have great business ideas. “Passion to Empire” would not be about a cash grant only. The winners will also be mentored by highly successful celebrity entrepreneurs, House of Tara’s Tara Fela-Durotoye, Chocolate City’s Audu Maikori and Jobberman’s Opeyemi Awoyemi.” Umunakwe said.
To participate in “Passion to Empire”, interested entrepreneurs need to buy the Microsoft Lumia 535 Dual SIM or any other Lumia smartphone or tablet, make a video detailing how you plan to grow your business ,label the video with your name and IMEI number and upload to www.microsoft.com/mobile.