We have reports that at least 7.1 million people use Facebook daily in Nigeria, thereby placing the country as Africa’s biggest user of the social media platform, this was contained in new statistics released by the company on Thursday.These figures was released less than a week after Twitter opened its doors to Nigerian advertisers.
The data also include that users top Kenya’s 2.2 million daily users and make up the bulk of 120 million active users of Facebook in Africa, as at the end of June 2015.
I was also gathered that 100 percent of its 15 million active monthly users in Nigeria do so on their mobile phones, while 95 percent of the 4.5 million monthly users work the social network from their mobile.
The data emphasizes the growing mobile-first trend in the digital services niche in Africa, where most users rely on 3G connectivity offered as addons to GSM call services.
Complementary data released by Nigeria’s National Communication Commission back in April showed that the number of Nigerians accessing the internet using their mobile phones had hit 80.3 million.
“Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication,” Nunu Ntshingila, newly appointed Head of Africa at Facebook, said. “It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way.”