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List of High PPC Keywords in Adwords 2015

Today we be listing most expensive ppc Keywords, one might tempte to ask how does the search giant Google make it’s money? Surprisingly the answer is just simple, 97% of  it’s income come from online pay-per-click advertising making up of adwords and adsense. They like husband and wife relationship. According to most expensive keywords are in finance department. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised most of us.

The  Adwords PPC Keywords in Google  2015

The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.

The Top 10 Most Expensive Keywords are:

  • Insurance
  • Loans
  • Mortgage
  • Attorney
  • Credit
  • Lawyer
  • Donate
  • Degree
  • Hosting
  • Claim

from the list above you notice that these most expensive AdWords keywords lie within industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next list consists of complete ten most expensive keywords

  • Conference Call
  • Trading
  • Software
  • Recovery
  • Transfer
  • Gas/Electricity
  • Classes
  • Rehab
  • Treatment
  • Cord Blood

There you have it,  resulting list adds up to top 20 most expensive AdWords keywords, so with all said, as a marketer if you are considering moving into any of these industries, be ready to pay high cost per click rates for it’s not cheap considering these keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.

The most expensive PPC keywords may be frustrating for those in these industries, but they are the best keywords for the Search engine giant, where 97% of it’s revenue come from.  Research also suggest that in the last four quarters, the Google biggest player of search engine history brought in $32.2 billion in total advertising revenue.

Also, while the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google.

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One comment

  1. Great informative and important article. I am waiting for next top ten keywords.

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