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TECNO and itel Mobile Tops as best-selling smartphone brand in Africa

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The results are out with TECNO and itel Mobile (brands owned by TRANSSION) taking the top spot for best-selling brands in Africa in Q1 2019.

Tecno-Spark-3 pro

According to International Data Corporation (IDC) on their Quarterly Mobile Phone Tracker report overall, smartphone shipments to Africa declined by 7.1% and IDC projects that the shipments will further decline by 5.3% in Q2 2019.

TRANSSION owners of TECNO and itel Smartphones sold secured a 33.1% market share in Africa, followed by Samsung in second place with a 24.5% market share while Huawei is third with an 11.8% market share.

In addition to this, TRANSSION has a 59.7% market share in the feature phones segment, a commanding lead that is only rivalled by the 9.2% market share held by HMD (Nokia).

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